Search Engine Optimization (SEO)
SEO is huge. Search Engine Optimization is basically about some strategies and tactics to ensure that your website ranks higher in search results. Nearly every firm nowadays uses SEO to appear higher in the results than their competitors. Your competitor should probably use it, and so should you. Amatosoft uses intelligent design, the latest search engine-friendly strategies, and clever content optimization to make sure that your brand ranks well on the relevant keyword search. This means more traffic, means better conversions, which means more customers.
Conversion Rate Optimisation (CRO)
CRO is one of our strongholds. We excel in figuring out how to make the sales funnel smoother with the right content placement, intuitive design, creative layouts, and clever use of keywords within informative content. Many b2b digital marketing attempts fail because they make sure that their customers find their website/service, but forget to nurture the leads. Amatosoft is the leading Conversion Rate Optimiser service provider for brands to help them efficiently convert their leads into actual customers, thereby improving growth by a huge deal.
A mediocre landing page simply tells the visitor what they want to hear. A great one converts. Landing page design is still something that most brands get wrong. Many work it as an extension of their existing website, but that’s not a landing page should be. It should inform the visitor about your brand just enough that they should either click on the know more or contact you for your service. Our team at Amatosoft has done deep research on user behavior and interactions to make sure that our landing page designs are flawless and optimized to the maximum. Our landing pages make use of intelligent design and informative content to excite the visitor that they instantly click the call-to-action (CTA) to take things further.
Social Media Marketing (SMM)
Social media marketing is not about posting trendy pictures and intriguing hashtags on twitter or fb to make people follow you. You also need to make sure that your brand is liked, and the people that follows you should either boost or directly influence your sales metrics. Amatosoft provides social media marketing services for both b2c and b2b brands. Our social media management team are always on the lookout for the next viral trends and how to influence users and prospects to get to actively boost our customer’s social presence.
Meta Tag optimisation
Meta tags are how search engines know what your content talks about. It specifies headings, sections, keywords etc. to tell the search engine crawlers what’s what. Without meta tags, it’s all one big essay, and that doesn’t fit well for search engine ranking or SEO. So Amatosoft has devised efficient workflows and strategies to include proper meta tags into your content so that your website is properly indexed with the search engine, and that it performs well in search results.
Pay Per Click Ads
PPC is how you target prospects who are searching for the keywords that are directly related to your business or service. Search engines like Google, Yahoo, Bing, and social networking sites like Facebook, Instagram, LinkedIn all provides PPC services. However, you might need our expertise to make sure that you target the right niche of audience, with the right search terms and keywords to ensure maximum results. It’s true that PPC is fairly easy to do. However it’s difficult to master. Amatosoft can help you reach your audience on a large scale with minimum investment and right decisions.
Email marketing is still the most common method for lead nurturing and conversion. Newsletters, marketing emails, value offerings, informational emails, are all different, and they require different design and tone to be the most effective. In addition, they need to be consistent and in resonance with your brand identity as well. So it can be a bit hard to maintain, but truly rewarding if you could do it right for long enough. Email marketing is so effective because it needs very little investment, and provide great results. That’s why Amatosoft provides email marketing solutions to brands that need to nurture their leads, convert their prospects, and turn their existing customers to evangelists.
Let’s face it. A digital marketing strategy is not easy. There are many variables to consider, many factors to take into account, and lots and lots of data to be carefully analyzed and made sense of. No matter how well experienced or talented your digital marketer maybe, it’s just not possible to handle it all while strategizing new plans for the future. Amatosoft has a well-equipped team of professionals to only handle strategy for our customers. We are a digital marketing firm, and we take it very seriously. Your strategy can make or break your business and that means each step we take should build your confidence and improve results. We can assure you that it will.
Quality link building
Backlinks are the external links from other websites to yours. The more trusted and popular that another site is the better that link is classified, and hence better ranking in search results. Your digital marketing strategy is not complete without quality backlinks. Amatosoft has well-established connections in the digital world, and we can ensure quality links to your site from trusted sources. This will definitely help your authority, boost trust, and gets you a better rank in search results. Amatosoft provides quality link building services for websites from all domains and industries.
Content is king. This has been stated over and over again by experts, and for good reason. No matter how great your website is to look at, it’s only as worthy as the content it has, and the value it offers. Amatosoft offers intelligent content optimisation for your website to make sure that your visitors get the right piece of information at the right time, and the right cta is available to them.
Your search rankings are as good as the research you’ve put on finding keywords. This is where most brands lose focus, and simply put their service or product as a keyword. That’s not right. The keywords are anything your audience searches, and key phrases that they might find interesting. Until and unless you have the right keywords up your sleeve, search engines are not going to provide that ideal slot right at the top of results. But since Amatosoft also does keyword research for your brand, you can simply let us do the legwork and get the benefits of clever keywords and great positioning.