Social Media Marketing – How Businesses in India can utilize Trends and Insights for growth.
Many of the businesses and brands that advertise and use the social media for their promotions fail to utilize a powerful tool to their benefit! This ‘brahmasatra’ is called social media insights. It is something that brings you information about customers that are most valuable to the business and the brand. It adds value to your business, helps you connect with existing and new audiences who can be converted into customers and thereby helps you achieve your business goals.
Move forward
Social media insights gives you the data and interpretation for understanding your customers and audiences better. You will understand better what drives them and what are their desires. It helps you set a good strategy in place and set a plan into action. Every social media platform offers a lot of data that can be viewed and analyzed. It paints the picture but one has to make inferences for delving into the future.
Making use of info
There are a lot of information that has to be analyzed and understood. Some particular issue may be generating a lot of customer response – either positive or negative. This enables you to fix the issue or replicate the good stuff to your benefit. Analytics can only give you the figures but the inferences have to be made with insight. It helps you find and realize the human reason behind the responses and tweak strategies towards improvements in key areas.
Engaging with customers
Social media insights have many uses. It can help you make strategies for the future, improve and optimize content to be more targeted or relevant and more. Content can be used to measure engagement with customers. It can help you analyze their sentiment, likes and dislikes towards any particular aspect. It can help you understand how your layout design is either aiding the marketing and sales or making customers irritated with pop-up and unwanted information.
Utilizing sentiment
There are ways to understand what people appreciate, dislike or are totally delighted about your product is to engage with them, read their responses and gauge how responses have be expressed. One key pointer would be the use of the words – love / hate in their comments. Seek out patterns and look out for solutions or suggestions that customers themselves make. More engaging and interesting topics can be further explored and utilized in future. This helps in content generation. There are pictures that visitors will like and respond to. Such pictures and be utilized further too. Paying attention to customers is the key point to customer engagement and arriving at inferences or insights. Can shipping be improved? Is the packaging liked or is it a pain to open? Is your product fulfilling all the needs that the customers want it to? Insights can be many.
Right partners
Amatosoft is a leading digital marketing company based in Kochi helping businesses not only create engaging websites, social media promotions and crafting marketing collateral – it also helps clients set off on a well-charted social media promotion with paid advertising. The company also helps brands and businesses understand relevant information and data from the responses and arrive at insightful analytic study that help brands further their goals.
