The business and industry in Kerala have been pretty late in getting the dynamics of selling their products online. Much of their efforts have been limited to making their presence felt with a website and a few customary posts and blogs which did not present relevant information.
Now it is time for Kerala based brands and services to really harness and harvest the benefits of Search Engine Optimization (SEO). Amatosoft, the Kochi based specialists in SEO services has now come up with a package of services to help brands achieve their inbound marketing targets. They are now realizing the possibility and impact of attracting highly prospective customers to their business through their existing sites (which have to be tweaked for best results) and through the power of providing informational and insightful blogs that benefit their target segment.
The number of brands and services regularly engaging their existing customers with relevant email and chat is minuscule when compared to the potential for it. This has mainly happened because they have not been properly guided and supported. Amatosoft will help businesses use email marketing powerfully to convey their products and services in their target business arena. They will continually provide hand-holding services as advisers and experts.
By bringing about the better visibility of the websites of their clients in Kerala, Amatosoft is helping them achieve better web page ranking in search engines with unpaid results. Through a continuous and concerted effort in SEO, Amatosoft is helping them drive relevant leads through increased traffic which consequently leads to sales, revenue and profit for the clients.
All this begins with a good understanding of the dynamics of businesses and the nature of search in a localized fashion. It begins with a key study of how and what people in Kerala and the target segment of the businesses search for online. It is with this understanding that specific and high-intent searches are narrowed on.
Importance of Digital Marketing for Kerala Brands
Much of the advertising money spent by brands in Kerala is wasted for a couple of reasons. The media cost has skyrocketed and it has become practically impossible for new brands and upcoming companies to advertise. The advertising through the conventional media like newspaper and magazine ads, television commercials, hoardings, and radio jingles are wasted on people who are mostly not their target segment and reaches just a tiny sliver of prospective customers.
This is why brands and services in Kerala are turning to Digital Marketing that helps them brands build their presence online with targeted advertising that is highly relevant and cost-effective. It helps them reach real people who are searching for their products and services through a variety of search terms and queries. The content specially developed and posted online on behalf of the clients by Amatosoft helps prospective customers relate to the product or service that fulfill their needs and arrive at the client’s products and services.